15.9.2020
In the world of marketing, new tools, tips, tricks and trends are constantly emerging that you can incorporate into your marketing strategy. It isn't possible to keep up with every one, but it's good to at least have an overview of what you can use.
Use this brief list of recommended tools for various functions and tasks:
Customer Relationship Management (CRM) Tools
- HubSpot CRM
- Zoho CRM
- Zendesk
- Pipedrive
Online Advertising Tools
- AdStage
- HubSpot Ads Tracking Software
- Perfect Audience
- Google Keyword Planner
- AdRoll
- WordStream
Social Media Tools
- Iconosquare
- Buffer
- Hootsuite
- BuzzSumo
- HubSpot Social Inbox
Search Engine Optimization (SEO) Tools
- Ryte
- Ahrefs
- SEMrush
- Moz
- Keywords Everywhere Chrome Extension
- HubSpot Content Strategy Tool
Content Creation and Design Tools
- Adobe Spark
- Venngage
- Piktochart
- Canva
- Recordit
- Kap
- Adobe Color CC
Video Marketing Tools
- Wistia
- Vidyard
- Vimeo
- Loom
Event Marketing Tools
- Eventbrite
- Facebook Events
- LinkedIn Events
- AddEvent
Lead Capture and Conversion Tools
- HubSpot's Free Marketing Tools
- HubSpot's Free Pop-up Forms Tool
- Typeform
- OptinMonster
- Sumo
- Convertflow
Lead Generation Tools
- Unbounce
- Leadpages
- Instapage
- HubSpot's Landing Page Builder
Website Optimization and CRO Tools
- Hotjar
- Optimizely
- Lucky Orange
- Google Optimize
- Clicky
Lead Nurturing and Email Marketing Tools
- HubSpot's Email Marketing Software
- Constant Contact
- Campaign Monitor
- MailChimp
- AWeber
- ActiveCampaign
Marketing Automation Tools
- HubSpot Marketing Automation
- Drip
- Marketo
- Omnisend
Data Reporting and Analytics Tools
- Digital Marketing Tuner
- Google Analytics
- Google Search Console
- Databox
- RavenTools
Digital Asset Management Tools
- Dropbox
- Google Drive
- Box
- Shift
- Brandfolder
Team Communication and Collaboration Tools
- Slack
- Join.Me
- Zoom
- Skype
Project Management Tools
- Trello
- HubSpot Projects
- Asana
- Airtable
- Wrike
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