Entering the business world can be a stormy experience in itself. Also, there is the transition to telephone trading, which many businesspeople now often have to deal with. Here are some tips on how you can build the confidence you need.
Start with low performance targets
Big goals can quickly demoralize newcomers to business. Initially, it is important to set an easy-to-achieve goal and develop your style without the pressure of comparing yourself to other marketers. Make a point of celebrating the first orders you receive in the first weeks and gradually increase your goals.
(Self) criticism is not a motivational tool
Think about your strengths and areas for improvement. Do the same for your team, if you lead one. Some business managers confuse "reflection" with "criticism." Rather than engaging in dialogue, they overtly tell their employees that their work is not good enough, or hint at it and the feedback fails in the end.
In order for businesspeople to truly learn, they must be involved in the process of discovering their own development areas. That's the only way to make sure they understand why change is important. In addition, criticism almost always makes people defensive. The natural reaction to criticism is to resist the critic - not necessarily by starting an argument, but by privately questioning their logic.
Believe in self-fulfilling prophecies
It's simple psychology. People develop a sense of themselves and their abilities, whether positive or negative, and this affects their behavior. If someone thinks they will fail, they will work on this premise until it actually happens. However, this can also be used for personal growth, simply by reinforcing the idea that they are talented and capable.
Sales skills and product knowledge should be in balance
Sales is a special skill that requires ongoing training. However, some programs are set up to completely disable other abilities that you should control. It should be just as important for a businessperson to know what they are selling and how to sell it. A salesperson's self-confidence is based on knowledge. They need a thorough understanding of the product, the industry, the target market and its own role. They must also understand the tools and resources they work with and the results they should achieve.
Focus on resolving rejection
There are situations when the sale simply does not take place. Contact center leaders are reluctant to deal with this because morale support is focused on promoting success. On the other hand, if salespeople are not ready to deal with these situations, they can easily take rejection to heart. Frustration is one of their worst enemies.
Rejection is an opportunity to learn
Addressing unavoidable rejections is one of the most important topics in business training. Make sure marketers understand that every "no" is an opportunity to learn, not a failure on their part. On the positive side, ask them to make notes of why the sale did not take place. It can help them visualize success trends and it is a useful benefit for coaching that puts rejection into context.
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