E-mail can be an effective tool in the Information Age. However, you need to learn how to differentiate yourself from competitors that target the same customer. Here are few tips.
Brevity
Do not open the conversation with extensive greetings and a submissive introduction. That's for amateurs. The key to getting an answer is to give a lot of information in just a few words. A clear and concise statement of will immediately separate you from the other representatives.
Timing is a myth
Although many articles and recommendations give advice on the appropriate timing of distribution, in reality there is generally no such thing. You need to realize that your recipients are people like you. They often sit in front of their computer all day, distracted by hundreds of unimportant messages in Messenger, and pretend to pay attention to conference calls. If you send an object that attracts attention, they will open it regardless of the time of day.
The subject line is just as important, if not more so, than the contents. Stop worrying about the right time, think up an appropriate subject and send the message as soon as possible.
Ask smart questions
If you don't think about your field in all its sub-aspects and it's merely a livelihood for you, your questions will be weak and people will notice it in your e-mails. The quality of the questions and prompts in the email will determine the quality of the answers. Ask good questions and get good answers.
Be persistent
In today's noisy world of sales, you either develop your strategy or your competition leaves you behind. The most important advantage you can have is to constantly learn and develop. In business, anyone who holds their breath the longest wins.
Final tip
Analyze the last email you opened without thinking about it. What interested you about this message? Now apply this strategy to your next report and use the knowledge for your own strategy.
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