No business representative can avoid drops in sales from time to time. But this doesn't mean that when this happens, the salesperson shouldn't do anything about it. Whether the reasons for the drop are external and cannot be influenced, or whether they can, you must start by making sure that you follow the following five basic pieces of advice that will help you reach high sales numbers again.
Know your customer.
As Forbes states, you should know your clients better than they know themselves. Know who your ideal customer is and adjust your offer so that it suits the various age, social and demographic groups that fall within your audience.
Adapt the sales process to the needs of your clients.
Adjust the timing, planning and realization of your sales processes so that the time line corresponds to the needs of your clients.
Have an insight into clients' motivations.
Customers know what they want and they don't mind sharing their motivations. You don't need to conduct complex market research. Get an insight into decision-making processes by talking directly to your clients.
Sales as a collective activity.
The more the merrier. Sales is now not an activity dominated by individuals. It requires a well-balanced combination of marketing, sales, customer service and financial planning. This is why you should make sales a collective activity.
Keep opinion leaders in mind.
Each target group or community has its own opinion leaders. They may include forums, professional servers, individuals or magazines that, to a certain extent, influence the opinions and motivations of these groups. You should know who the opinion leaders of your audience are and use that knowledge to your advantage in your business activities.
-mm-