Why do many e-mail offers remain unanswered, or even deleted? The answer is simple - the salesperson is not able to create a sense of urgency and fails to call the recipient to action, or at least even answer. Here are ways you can create urgency in electronic messages sent to prospects which you can use both in mass e-mails and individual personalized messages.
Mention a competitor of the recipient
According to Sales and Marketing, one of the efficient ways of making the client curious is to mention their competition. For instance, you can write to the client what their biggest competitor is planning or which companies in the sector are your clients. Nobody wants to be left behind, so that will engage the client.
Temporary offers
Limiting the time validity of the offer is a classic method. The "limited series" technique works on a similar basis, of course, and also provides a certain exclusivity to the product.
Expectations of clients
Mention the current situation with the company's clients and emphasize what their customers expect. You should ideally have the information grounded with specific research or statistic. At the same time, you should offer a solution that complies with these demands.
A near-future event
Offer the prospect an opportunity to get ready for a situation that is approaching. It might be a positive thing (a sports event taking place close by, a unique business opportunity), or a negative thing (regulatory interference, limitation, an expected downswing). Your product should help your client make use of these situations, or at least survive it without harm.
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