There can be many reasons why some customers don't trust your company. Perhaps they had a negative experience with you, or your competitors may have spread unfavorable opinions, or they may have a distorted perception of what you offer. How can you address the situation when there is a lack of trust in the company you represent? Here are a few tips.
These tips were published by Forbes.
Instead of defending yourself, tell your own version of what you offer and do
If you simply defend your position and focus on refuting objections rather than offering solutions, the client will not take you seriously. Share your story, clearly explain what you offer, and instead of countering accusations, provide convincing arguments as to why your solution works.
Use your clients' stories and concrete examples
You are unlikely to persuade a potential client to consider your offers with data or charts. Specific examples and testimonials from satisfied clients are what is actually really convincing. Use those stories to your advantage.
Focus on the client’s specific needs and personalize your offer as much as possible
Rather than trying to justify yourself or your company, focus on the client and their needs. Try to understand what problem the customer is dealing with and how you can help. Clients will not be persuaded if you only talk about yourself and your product. They will be won over if you show that you can provide specific solutions tailored to their situation. That is why it is crucial, especially with clients who don't yet trust you, to personalize your offer as much as possible so that it matches their expectations and unique needs.
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