One of the most important tasks of sales representatives is to continuously identify new potential clients. Finding numerous new contacts that are also high quality contacts, with a strong likelihood of conversion, is particularly challenging. Here are four tips on how artificial intelligence can assist you with this task.
Identifying the profile of your ideal client
In order to find new ideal clients, you first have to understand what your ideal client actually looks like. AI can help you with this. Enter details about your product, your offer, or examples of your successful past deals and current clients into an AI text generator. It will generate a profile along with suggestions on where to find these customers.
Direct search for new contacts
More advanced AI tools also offer bots that can monitor and search the internet, social and professional networks, your database, email inbox, or other platforms based on specified criteria, and generate lists of potentially lucrative clients. Among the tools capable of this are LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, and Clay.
Prioritization of contacts and tasks
Once you have a list of contacts, you can use AI to sort and prioritize them. As the HubSpot blog states, artificial intelligence can take a variety of factors into account, from the likelihood of successful engagement to geographical proximity. It can also help you organize and plan tasks and actions within your sales cycle to ensure that you approach these clients effectively and don't overlook any important steps.
Personalization of communication and optimization of sales offers
Artificial intelligence can also help you tailor your sales offers and personalize communication to suit each individual client. You can, for example, provide it with samples or examples of real-world communication or offers so that the AI can learn from them. It can then produce personalized content according to the specific characteristics of each client in a fraction of the time.
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