We all get e-mails with business proposals on a daily basis. In many cases we don't even open the messages. However, some of them seem so interesting that we take a look at them, even though we know it is an unsolicited business offer. Why? Here are four useful tips that will significantly increase the success rate of your e-mail messages.
Brief subject text
As the HubSpot blog states, the subject of the message has to be fitting, engaging, but above all, very short. Try to keep the length of your subjects generally in the range of only a few words; five is the maximum. The subject should be percussive and it should engage the curiosity of the addressee. For instance: “Meeting arrangement”, “Just 5 mins”, or “Useful tip”.
Personalizing the e-mail to the addressee
If possible, always adjust the e-mail to the specific addressee. Mention the name and the function of the other person in the salutation. Mention the name of the company the person works for. In the body of the e-mail, you should address things that concern only that specific person, so that the addressee feels like the e-mail has been written for them only.
Description of the problem
To make the client relate to your proposal, you first need to “sell” them the problem your solution is solving. If you skip that and go straight to your offer, you are not giving the prospect any reason to pay attention to it. Describe, in a short, percussive manner, a problem that the client probably has, and imply that it needs to be addressed immediately.
Description of the solution
Once you are finished with point no.3, move on to the description of the solution. Explain how exactly your product will help the prospect. Leave out details, focus on the overall vision. Keep the whole e-mail short, just a few paragraphs maximum.
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